Project Equity is a national leader in the movement to harness employee ownership to maintain thriving local business communities, honor selling owners’ legacies, and address income and wealth inequality. Headquartered in the San Francisco Bay Area, Project Equity works with partners around the country to raise awareness about employee ownership as an exit strategy for business owners, and as an important approach for increasing employee engagement and wellbeing. We also provide hands on consulting and support to companies that want to transition to employee ownership, as well as to the new employee-owners to ensure that they, and their businesses, thrive after the transition.
Alison (left) started her career in community-based work, designing and leading micro-enterprise programs for urban youth. Inspired to gain skills to bring programs to scale that create real opportunity for people, she left to get her MBA and co-founded what is now the Global Social Venture Competition, the largest international business plan competition for double or triple bottom line businesses.
Prior to launching Project Equity, Alison spent 15 years in executive roles at mission-driven businesses that are designed to have human impact at scale, including Benetech (where she built and launched their first product, a digital book service for individuals with visual or reading disabilities), GreatSchools (the 6th largest parenting website, a nonprofit using information to drive school improvement), and InsideTrack (a venture-backed scaled services company that has delivered 1:1 coaching to over 1 million college students to increase college completion rates).
A serial ‘social entrepreneur,’ in 2006, Alison co-founded a thriving PreK-8th grade dual immersion school in Oakland (Escuela Bilingüe Internacional) that now serves over 360 students. Alison has her B.A. from Harvard University and her MBA from the Haas School of Business. She has been selected as a 2014 Echoing Green Fellow, a 2017-18 Aspen Institute Job Quality Fellow and a 2019 Ashoka Fellow. Alison can be found running trails in the East Bay Hills, hanging out with her three boys (especially at soccer games!) and drinking Peet’s Coffee.
Hilary (right) was “bit by the cooperative bug” when she was a worker-owner at Equal Exchange in the 1990s and forever changed by witnessing how Latin American farmers used coops to transform their communities. After a decade of internationally focused community empowerment work, Hilary has worked in coop development in the Bay Area since 2003. As Executive Director of WAGES (since rebranded to Prospera), she led the organization through a period of major growth, resulting in a network of five worker-owned green cleaning businesses that created 100 healthy, dignified jobs for low-income women. Worker-owners increased their family incomes by 40-80%, built assets through robust profit sharing, and gained business skills and social capital.
Hilary co-founded Project Equity while writing Worker Cooperatives: Pathways to Scale and consulting for coop development initiatives and nonprofits. For her work with Project Equity, Hilary was awarded Presidio Graduate School’s Big Idea Prize in 2013, an Echoing Green Fellowship in 2014, and a 2016 Local Economy Fellowship. She has her B.A. from Princeton University and her MBA in Sustainable Management from Presidio. In her spare time, she can be found powering up a hill on her road bike or nesting with her wife and three kittens.
Director, Strategic Partnerships and Business Engagement
Evan began his career as the International Business Manager at an early leading technology start-up, Quarterdeck Corporation. Bitten by the start-up bug, he spent following years in leadership and consulting roles at a variety of early stage enterprise including Bid.com (Northcore Technologies), Mediaseek Technology and Planesia Corp. Guided by a shift in personal and professional priorities Evan moved into the non-profit sector as Executive Director at YMCA Corporation of Los Angeles, leading the turnaround of an under-performing business unit. Driven by the value of social enterprises and the vision of a generative economy, Evan’s work with Project Equity creates strong collaborative partnerships across sectors. Evan is a graduate of Northwestern University in Evanston, IL (a proud supporter of Wildcat football!), and has certification from Stelter in Professional Fundraising Management. When not working he’s playing sports, walking his dogs or cooking a great meal from scratch.
Business Engagement and Partnership Manager
Business Development Manager
Emily Bergstrom, Strategy Consultant, Manufacturing
Emily spent 12 years in leadership at McMaster-Carr Supply Company, the industrial sector’s most beloved maintenance supplier. Emily is supporting Project Equity engage manufacturing companies. She believes employee ownership, environmental responsibility, and apprenticeship are powerful tools to promote equity and corporate stewardship in our communities. Emily has an MBA from the University of Chicago Booth School of Business. Emily is a big science nerd and nature enthusiast who loves to be outside in the garden.
Operations & Regional Business Development Manager
Business Engagement and Partnership Manager
Miyaka is a multidisciplinary partnership manager who has spent time managing and growing businesses in food, accommodation, technology, and arts industries. In Texas he worked with small chain restaurant Freebirds to grow into a multi state brand by opening restaurants, implementing new procedures, and employee development. Returning to his home state of California, he transitioned into the accommodation tech world to help vacation home owners and managers expand their businesses through technology and partnerships. In 2017 he joined industry nonprofit HEDNA where he was elected and served on the Future Leaders board to shape the future of the industry. He studied ensemble based physical theatre at the Dell’ Arte International School, and continues to be active in the bay area theatre scene as an actor, clown, and puppeteer. He brings his skills of collaboration, communication, and problem solving from across industries to the business development team of Project Equity, working with partners and businesses to transition into employee owned business models.
Business Engagement and Partnership Manager
Director of Client Services
Stacey has spent most of her career helping businesses examine their impact and aligning it with their values. She started as a CPA with Arthur Andersen, then moved into strategy and organizational development. Seeking to devote her financial expertise to social and environmental issues, she was an early mover in the field of sustainability and corporate responsibility in the US. She joined Business for Social Responsibility in 2001 to build their business consulting practice and spent the next decade guiding Fortune 500 companies to address their negative impacts. Recently, Stacey began consulting to nonprofits and foundations to strengthen their strategy, management, and governance practices. Through her work with the Public Equity Group and her own independent practice, she explored the structural barriers to wealth and other drivers of generational poverty. At Project Equity she is helping grow our team of professionals to accelerate the adoption of employee ownership as a key to building wealth and high-quality careers in communities. In addition to having been a licensed CPA, Stacey has a degree in Business Administration from the University of Vermont and has done coursework in International Business Studies at the University of Copenhagen. When she is not working, you can find her hiking the Bay Area hills, indulging in the restaurant scene, and playing with her family.
Client Services Manager
Client Services Manager
After several years in nonprofit leadership, David started his career as an entrepreneur by opening a fair-trade retail store with Ten Thousand Villages, in Montreal, Canada. He later opened Full Circle Thrift, a boutique second-hand store in Pasadena, CA. Most recently, David led business development for one of Habitat for Humanity’s networks of ReStores in the San Francisco region. David is passionate about addressing the unique issues of businesses in transition. He excels in developing strategic governance plans that support growth and frees up vision holders to maximize their time and energy. With training and experience in conflict mediation, David helps groups have difficult conversations that lead to creative solutions. His observation skills and interpersonal dynamics build trust, develop leadership, and cast a vision for viable new realities. When not working, he loves cooking for his family and planning unique trips to explore new places.
An Oakland native with a passion for social impact in mid to low-income communities, Eric enjoys serving the public and was part of student government while earning his bachelor’s degree in Political Science at San Jose State University. Eric’s interest in Business and Economic Development grew during his time as a Coro Fellow in Public Affairs. During his time with Coro, Eric experienced what it’s like to work in the nonprofit, corporate, and public sectors through various consulting projects, ultimately coming across Project Equity, and felt it was the perfect fit for supporting small businesses and the creation of employee-owned businesses. Having experienced the flexibility and financial stability of running one’s own business through his father’s private contracting firm, Eric now seeks to reproduce that sense of financial stability for others. You’ll find Eric enjoys visiting small mom and pop shops, regularly supporting small businesses in his own way.
Sr. Client Services Manager and Regional Partnerships Manager
Patty Viáfara has built a career supporting small business through her work in tourism promotions, as a small business owner, and operations specialist. Her past experience in both the private and nonprofit sectors includes change management, business continuity, process improvement, and leadership development. She was a key player in the employee engagement and leadership development initiative at Bupa Latin America during three years of major growth. Prior to joining Project Equity, Patty worked with Beneficial State Foundation developing a new program aimed at lowering the cost of capital for social enterprises. She received her B.S from Florida International University and MBA in Global Impact Management from Middlebury Institute of International Studies. In her free time, you can find Patty enjoying outdoor yoga, hiking, and trolling the East Bay for the perfect empanada.
Director of Development and Regional Engagement
Director of Marketing
Jim has over 20 years of nonprofit and for-profit experience, leading teams in Oakland, Atlanta, Washington DC, Dallas, Memphis, and Detroit. He has led marketing activities for world-renowned nonprofits and advertising agencies that include strategic planning, public relations, advertising, public affairs, and public speech writing for organizations such as Goodwill Industries, Federal Emergency Management Agency (FEMA), Norfolk Southern, Orkin Pest Control, Nextel Communications, United States Virgin Islands, and JEEP. Jim believes in protecting the brand, strategic direction through analytics, team solutions, and working with organizations making a positive community impact. He’s a respected thought leader, having envisioned and co-hosted The Good Works Show on live radio throughout the Atlanta Metro market. In 2014, he was named The Corporate Marketer of the Year by the American Marketing Association. He is a passionate Green Bay Packer fan, cyclist, tennis player, and billiard competitor.
Genevieve has built her career around providing marketing direction, print and web materials and blog content for small and medium-sized businesses, including her own. She joined the Marketing Team after contracting with Project Equity for two years. Genevieve received her BA in Psychology and Film Arts from Oakland University in Rochester, Michigan and went on to take design classes from both The School of Visual Arts and Parsons School of Design in NYC. She also holds a Marketing Certificate from the University of Illinois. Genevieve excels at taking a creative project from concept to completion and providing the right approach for the target audience. At Project Equity, she helps increase awareness of employee ownership through local and national outreach. Genevieve is passionate about equality in all forms and is honored to use her creativity and knowledge to advance employee ownership. In her free time, she enjoys going to the ocean, being silly with her kids, and decorating her home.
Marketing and Communications
Franzi has been an independent business owner in Asheville, North Carolina for nineteen years. She is the founder of the Asheville Grown Business Alliance and the creative director of the Love Asheville, Go Local campaign. Her team organizes over 540 small business members to advocate for a strong and healthy local economy. She also co-owns a vintage-inspired clothing shop in downtown called Hip Replacements Clothing. A first generation American, she grew up in a textile family in the South and experienced the devastation of mill towns with the loss of a core heritage industry. Franzi joined the team part-time at Project Equity because she is passionate about employee ownership and its potential to deepen the local movement by democratizing wealth, growing good jobs and reshoring manufacturing. She has a Bachelor of Science in Ecology as well as a Bachelor of Arts from the University of Georgia. She enjoys street photography and jogs and hikes in the mountains.
We have a small number of initial Advisors who are providing key support in this stage of our initiative. We are thankful for their help and the confidence they have shown in the potential for community wealth impact through combining Business Development with Human Development.
- Steve Dawson, Founder, PHI National
- Adrionna Fike, Co-owner at Mandela Foods Cooperative
- Mike Hannigan, Founder and President, Give Something Back
- Ted Howard, Founder and Executive Director, The Democracy Collaborative
- Rani Langer-Croager, Co-Founder, Uptima Business Bootcamp
- William Shutkin, Senior Advisor, Aravaipa Ventures